All Product Design
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All work is driven by the desire to produce simple, useful products that improve safety or make life more enjoyable, or make a large profit margin (see the emergency vhf antenna in the section: “What we do” 900% profit margin).
Also see “What we do” in the menu to the left to see some stories of success and missed opportunities owing to poor strategy. We hope we have learned from our mistakes.
Discovery is seeing what everybody sees, but thinking what no body has thought of before.